Retail and Hospitality Solutions
Levelling the competitive playing field
Industry disruptors are redefining the retail and hospitality sectors. Traditional entities – particularly smaller ones – face intense pressure to create new ways of engaging with customers and creating meaningful connections. Effective use of intelligent automation, data analytics and new business models are essential. Key success factors include the ability to analyze customer life cycle stages and build robust queries to assess and continually improve brand awareness. Audience segmentation based on a wide range of demographic and behavioral criteria enables strategic focus.
Our Retail and Hospitality Solutions practice applies statistical analyses of data from social, digital and traditional channels. How do store layouts and product placements impact specific purchases? What makes a tourist or business destination “hot?” How do consumers respond to key social media influencers? By providing insight into these critical questions, we help you develop a fact-based approach to customer engagement. Operational benefits include support of centralized purchasing through integrated catalogs, improved inventory management through unit cost tracking and low-stock alerts and secure data storage, wireless hardware compatibility and mobile reporting. From design to implementation, we help you deliver a cost-effective and scalable strategy that leverages an enhanced customer experience, targeted data collection, focused analysis and efficient point-of-sale execution.Contact us for more info