Social Media and Omnichannel
Data-based insights for stronger customer connections.
Social media and mobile data have revolutionized how customers make decisions. To satisfy today’s demanding consumers, omnichannel strategies that leverage the vast world of communication platforms are a must. But forcing customers to choose between multiple options just won’t cut it -- they expect things on their terms. Those expectations vary across different demographics.
Our affiliate company, Telvista, offers Social Media and Omnichannel solutions attuned to customers ranging from tech-savvy millennials who prefer mobile apps to traditional boomers who may prefer human interactions. Social media sentiment analysis makes this all possible. We gain critical insight into a consumer’s intention to use – or ditch – a service. We take these insights to develop metrics. These metrics then inform actions that can help us create a seamless experience between digital and traditional channels, building both customer satisfaction and loyalty.