US Claro
Social Media Monitoring Social Media Monitoring
Social media analytics solutions track customer behavior to provide “advanced audience insights.”

Social Media Monitoring for Customer Insights

Traditional players in consumer-focused industries such as retail and hospitality need new and innovative approaches to business to fend off intense competitive pressure from disruptors. To create new ways of forging meaningful connections, businesses are looking to digital capabilities to analyze massive volumes of data and gain deeper insights into customers. For forward-thinking enterprises, social media represents a huge and largely untapped opportunity. Solutions that monitor and analyze conversations on social media, digital and traditional channels can help businesses track emerging trends, define actionable insights and optimize customer strategies.