A Social Media Playbook: Five Pillars of Success
Social media platforms represent a new world of marketing opportunities. But are CMOs taking full advantage?
The CMO Club, in thought leadership with Claro Enterprise Solutions, has compiled the “The CMO Club Social Media Playbook," which identifies five pillars of effective use of social media:
- Measurement & Analytics
- Targeted Content & Messaging
- Innovation & Creativity
- Structure & Talent
- Global Strategy & Local Action