US Claro
Retail and Hospitality Solutions Retail and Hospitality Solutions

From the big picture to the smallest detail

Leverage data to engage customers, close sales and build brand loyalty.

Retail and hospitality solutions for large companies

Retail and Hospitality Solutions

Redefining the customer experience

The retail and hospitality sectors face unprecedented competitive pressure from their industry disruptors. To survive, traditional players must create innovative ways of engaging with customers by leveraging intelligent automation, data analytics and new business models. Keys to success include analyzing customer life cycle stages, segmenting target audiences based on demographic and behavioral criteria and developing increasingly robust queries to uncover new insights.

Our Retail and Hospitality Solutions practice applies statistical analyses of data from social, digital and traditional channels to deliver a wide range of insights – from how store layouts and product placements impact purchases, to how consumers respond to key influencers, to specific ways hotels can attract tourists and business travelers. Operational benefits include enhanced inventory management through unit cost tracking and low-stock alerts, as well as merchandise tracking to prevent loss and speed deliveries. Our solutions also deliver secure data storage, wireless hardware compatibility and mobile reporting. From the big picture to the smallest detail, we help you develop and implement an end-to-end strategy encompassing an enhanced customer experience, targeted data collection, focused analysis and efficient point-of-sale execution.

Benefits

Insight

AI-enabled sentiment analysis, video and facial recognition assess consumer engagement and support predictive analytics.

Visibility

Video, WiFi, Bluetooth and low-energy beacons provide activity mapping anonymously document how shoppers and employees spend their time and move throughout a store.

Customer Experience

Virtual and Augmented Reality (VR and AR) and event planning/management applications. POS access to all payment types, from any device, anywhere.

Business Intelligence

Real-time tracking of key performance indicators: sales reports, profit year over year, recent sales, sales per employee and average transaction value.

Breadth and Depth of Social Media

Access to over 20 social channels, as well as IM apps, review and streaming sites, media sources and websites. Coverage in 187 languages across 196 countries and 150+ million sources covered.

Use Cases

Digital Strategy for Brick and Mortar Retail

Digital Strategy for Brick and Mortar Retail

How traditional businesses can apply intelligent tools and data analytics to evade disruptors and optimize the in-store experience.

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Digital Event Management

Digital Event Management

Gain an edge in a competitive environment. A high-quality event management platform and toolset can help set you apart.

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Social Media Monitoring

Monitoring Social Media for Customer Insights

To create new ways of forging meaningful connections, businesses are looking to digital capabilities to analyze massive volumes of data and gain deeper insights into customers.

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Insights

Digital Transformation and the CMO

Digital Transformation and the CMO

Businesses are focusing on using Big Data to enhance customer experiences, creating an opportunity for marketing executives to take a leadership role in the Boardroom.

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Bruised Bananas, Edge Intelligence and AI in the Retail Experience

Bruised Bananas, Edge Intelligence and AI in the Retail Experience

Smart sensors and analytics can help grocers and other retailers maintain quality, engage customers and enhance competitiveness. But where to begin? An effective strategy starts small, delivers results and builds momentum.

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Retailers Can Take Social Media Engagement to the Next Level

Two Ways Retailers Can Take Social Media Engagement to the Next Level

How retailers are taking insights to the next level.

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